{"id":61971,"date":"2017-05-17T21:14:29","date_gmt":"2017-05-17T19:14:29","guid":{"rendered":"https:\/\/www.misterunique.de\/?p=61971"},"modified":"2025-05-22T07:36:23","modified_gmt":"2025-05-22T05:36:23","slug":"fibo-2017-instagram-ems-squats-more-the-fitness-movement-is-on-the-rise","status":"publish","type":"post","link":"https:\/\/www.misterunique.de\/?p=61971&lang=en","title":{"rendered":"FIBO 2017 \u2013 Instagram, EMS, Squats & More \u2013 The Fitness Movement is on the Rise!"},"content":{"rendered":"

Welcome Fitness Junkies!!<\/strong><\/p>\n

The FIBO in Cologne is a phenomenon. For those who don\u2019t know it yet: FIBO is the world\u2019s largest fitness trade show, showcasing everything that gets a fitness lover\u2019s heart racing. Whether it\u2019s new trends, workout apparel, legal supplements to boost your training, or the fitness stars we all know from social media \u2013 the ones who have seemingly come out of nowhere and are now a core part of the expo. Especially in Hall 10, also known as the FIBO Power Hall<\/em>.<\/p>\n

But let\u2019s come back to that hall in a second \u2013 first, a quick word about the others. The expo isn\u2019t just about fun \u2013 it\u2019s also big business for gym owners and personal trainers. At FIBO, you can find everything you need to build, equip, and run a gym. These halls are the busiest on the first two days, which are reserved for industry professionals and the press. On the weekend, it\u2019s the other way around: the FIBO Power Hall is absolutely packed!<\/p>\n

In 2\u20133 other halls, you\u2019ll find emerging fitness trends and new types of workouts trying to catch your attention. One of the buzzwords this year: EMS \u2013 Electrical Muscle Stimulation<\/em>. It\u2019s gaining more and more relevance. In technical terms, it\u2019s about stimulating the human body through externally applied electrical fields. Wow, that sounds fancy. LOL<\/em><\/p>\n

<\/a><\/h3>\n

To help you picture it better: you wear a suit-like vest, and it kind of makes you feel like Tom Cruise in Mission Impossible<\/em>. The suit is fitted with multiple impulse pads that stimulate key muscle groups with electrical currents. It’s like an artificial form of resistance that targets deeper muscle layers, making regular exercises significantly more challenging. Personally, I see EMS only as a supplement to conventional fitness training\u2014not as a replacement or a shortcut to save time.<\/p>\n

<\/a><\/p>\n

But now, back to Hall 10 \u2013 FIBO Power. Every booth, whether it’s stylish fitness apparel or nutrition supplements, showcases its products with, of course, some chiseled male bodies \u2013 but mostly with fitness-loving women who bring that WOW factor. And the term \u201csquats\u201d<\/em> is instantly familiar to everyone here \u2013 definitely not a word from a Native American dialect. No squats, no booty. It\u2019s basically the foundational move if you want a butt that can crack nuts. And trust me \u2013 there are plenty of those on display here.<\/p>\n

Anyone who trains that hard for such results wants to show them off \u2013 and thanks to Instagram, they can. \ud83d\ude42 The ladies proudly flaunt not only their physiques but also the journey that got them there. So for them, FIBO isn\u2019t just a job working one of the stands \u2013 it\u2019s also a chance to expand their network and market themselves.<\/p>\n

A handpicked selection of these fitness queens is featured in my video.<\/strong><\/p>\n

<\/a><\/p>\n